genuine emotion inspires genuine interest
When playing games, the most memorable parts are the moments I share with others and the emotions I feel throughout. The marketing strategies I use lean into those sentiments to encourage lasting connections between people and products.
amazon pages
One of my main focuses at Hachette was updating and creating Amazon A+ product pages for all 80 titles in our catalog and brand stores for our 8 partner studios.
Above all, this was a master course in project management and collaboration. Not only did I have to write the graphic briefs and marketing copy for each game and store, I had to communicate the strategy and goals to each studio.
Ultimately, our products now have a consistent look on the e-commerce platform, which adds to consumer trust and brand recognition. Some studios have even adopted the visuals I developed for use on Amazon France!
press relations
Leading up to the announcement of That Time You Killed Me (Pandasaurus Games), I partnered with ten different content creators to reveal the cover art. Creators were asked to leak a partial image and write a thematic caption on specific days.
This rallied both our fans and the creators’ fans in a community-wide scavenger hunt founded on collaboration. By the end, fans were helping each other piece together the cover art and pointing out posts that may have been missed.
I was able to involve so many creators by clearly outlining expectations, demonstrating the benefit to them, and being respectful of their time. These concepts are always at top of mind when interacting with others.
social media
The launch of Brew (Pandasaurus Games) was a fun one. I asked our fans to help us name the four promo critters we designed. On each social media platform, I shared images of the furry friends and outlined rules for the names.
Over the week the contest was open, we received over 1500 name suggestions across all platforms. This engagement brought so much visibility to the game itself. The winners received a copy of the game and promo cards and became champions of the product and the company due to their personal involvement.
With other similar social media strategies, I was able to increase the Pandasaurus following by an average of 41% across their accounts.
crowdfunding campaigns
I joined the Pandasaurus team only one month before the launch of the Dinosaur World Kickstarter. Even with that short timeline, I was able to organize sufficient marketing to support this million dollar campaign.
We had 6 preview videos before launch, 8 livestreams scheduled during the campaign, and multiple Facebook ads running — all of which engaged the community and brought increased visibility to this pter-iffic game.
On top of that, I wrote all updates, monitored all comments, and posted continuously on social media before, during, and after the campaign.
community management
The Power Rangers: Heroes of the Grid (Renegade Game Studios) Kickstarter was my very first crowdfunding experience. It brought unique challenges with it, primarily the goal of bridging experienced gamers and Mighty Morphin Power Ranger fans.
I managed all community content and outreach for this game. This involved doing interviews with MMPR fan sites, organizing booths at MMPR conventions, and creating content that appealed to both our sets of fans while waiting for the game to deliver.
Eventually this lead to inside jokes, real camaraderie, and consistent activity in our fan Facebook Group, which spilled over into their game groups once they received their pledges.